OTK
The development for OTK was unique, the strategy demanded that OTK, who is basically a broker for farmers, build on their existing relationships and forge new ones between the farmers and the buyers.
After the collapse of the co-operation agreement in South Africa, farmers had the ability to go direct to the buyers, OTK needed to ensure that they could offer the farmers a viable solution to encourage them to stay with the co-op service.
Everything would be determined around what kind of value OTK could provide, so we installed dial-up banks at OTK, supplied all the farmers free access to e-mail and the Internet.
We then created a vast Extranet, that allowed the farmers and the buyers to buy and sell online, book and pay for silo storage space, buy new equipment, buy and receive deliveries from local shops. In addition, the Extranet ran articles, that educate the farmers about the latest farming techniques, soil management and how to produce the best crops.
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